Creating Characterful Product Collections

While continuing work with J. Rotherham, the decor collections became the foundation for the next stage of the Gemini Quartz brand identity: art direction, photography and styling. Utilising the entire GQ product range, I co-directed a number of shoots capturing both still and moving content to create a library of visual styles and imagery for use across multiple facets of the brand identity.

Once again, the versatility of the product range came to life and our chosen colour palettes for the brand began to highlight a visually pleasing juxtaposition; from the calming elegance of cotton + smoke through to the moodiness of navy + iron. Throughout each collection, the styling of the sets and the carefully chosen props to support the worktops, allowed us to establish a narrative for Gemini Quartz.