The Untamed Experience
Brand Strategy / Storytelling / Tone of Voice / Copywriting / Identity Design
When creating the identity for Anna Konda, the goal was to craft more than just a brand - it had to feel like stepping into a modern jungle. The challenge was blending the raw, untamed energy of nature with an elevated, luxurious aesthetic. Bold animal textures, rich greens and browns, and botanical motifs laid the foundation, while refined, elegant typography and subtle snakeskin details added sophistication. The result is a brand that feels tactile, immersive, and alive.
At the heart of Anna Konda is transformation. Like the anaconda that sheds its skin, the brand is designed to encourage guests to shed their inhibitions and embrace their most intuitive, authentic selves. The interplay between organic textures and contemporary design elements reflects this metamorphosis, creating a space that feels moody yet intentional, wild yet polished. It’s an experience of primal elegance - a place where every detail, from the ambiance to the cocktails, tells a story.
From the surreal visuals to the tactile brand assets, every element of Anna Konda is designed to immerse you. This project was an exploration of contrasts - rawness and refinement, whimsy and sophistication. The result is a brand that doesn’t just look good; it invites you to feel something deeper. A primal yet luxurious escape that leaves an impression long after the last cocktail.
